At the end of the day, the IQOS is tobacco harm reduction. We can hate tobacco all we want, we can hate Philip Morris all we want, but what we can not do is gatekeep harm reduction. There are large groups of smokers that I do believe will benefit from the IQOS. Is it, or would it ever be my personal choice? Absolutely not, but maybe someones Aunt, someomes Grandfather or sister could switch with the help of an IQOS.

As far as the actual product goes. It is very nice and very well put together. Long battery life, simple preperation and use. It will vibrate again at the “end” of your HEET stick to let you know your session is almost over. Take a few more puffs and “put it out”