In this short film commissioned by Public Health England, leading smoking researcher Dr Lion Shahab and Dr Rosemary Leonard carry out a demonstration to visually illustrate the impact of smoking vs vaping over a month.
The results are not entirely shocking
To me this is the most effective way to show the relative harms of smoking VS vaping. At some point along the way, public health switched from the narrative of preventing smoking related illness to full nicotine abstinence.
We have to remember that these are harm reduction products and the harm we are reducing is the harm from burning combustible tobacco cigarettes.